The first time most men receive flowers is at their funeral.
These holidays, we want to change that. RACQ’s Blooms for Blokes campaign invites you to reach out to the important males in your life and give them a flower while they’re still alive. Tell them how much you’d miss them if they didn’t make it home from their drive.
Let’s motivate men to be safe on our roads.
In the past five years, 995 males died on Queensland roads. That’s triple the number of women*
The first time most men receive flowers is at their funeral.
In the past five years, 995 males were killed on Queensland roads, compared with 317 females.*
Tell a male in your life how much you'd miss them if they didn't make it home.
Motivate men to be safe on our roads.
Our Burleigh Heads and Mooloolaba Activations
As more people hit the road these holidays, RACQ took its Blooms for Blokes campaign to the Gold Coast and Sunshine Coast with a renewed plea to the community to tell a man in their life how much they’d be missed if they didn’t make it home.
Our Queen Street Mall display
In Brisbane’s busy Queen Street Mall one of RACQ’s vintage patrol was filled with 995 flowers, representing the number of males who have been killed on Queensland roads in the past five years.
Members of the public were invited to take a flower and gift it to a male in their life, spreading this important road safety message.
Send your bloke a message
Help us spark a conversation about road safety and increase the awareness of the disproportionate number of males dying on Queensland roads.
Reach out to a male in your life and tell them how much you’d miss them if they didn’t make it home from their drive.
“I’d really, really miss you…”
Why it matters
The Fatal Five continue to account for the majority of deaths on our roads – that’s speeding, driving fatigued, drink and drug driving, distracted driving and not wearing a seatbelt.
If we could get drivers to make a commitment to stick to the most basic road rules, we would go a very long way in reducing our heartbreaking road toll.
Road safety articles
Things to note
*Department of Transport and Main Roads data from 1 January 2018 – 31 December 2022