Why car buyers should put safety first
To help Australians stay safe on our roads, ANCAP Safety has launched a new campaign focusing on the importance of considering its ratings when shopping for a car.
Australia’s rising number of road-related fatalities continue to devastate families, leaving a lasting impact.
Road trauma affects countless lives, highlighting the need for proactive safety measures.
Choose Safety campaign
The new ANCAP video campaign, Choose Safety, aims to remind viewers at pivotal life moments that safety should always come first when selecting or using a vehicle.
“When buying a car for a new life stage – whether it’s your first date, welcoming a baby, picking up a grandchild, or switching to an EV – it’s easy to prioritise features like style or even paint color,” said Carla Hoorweg, ANCAP Chief Executive Officer.
“But safety must be the non-negotiable foundation of every decision.”
The campaign, supported by RACQ, features ads depicting four life milestones: first date, first baby, first grandchild, and first EV.
“By linking life milestones to vehicle safety, we’re drawing on real-life experiences to reshape mindsets,” Ms Hoorweg said.
“Too often, safety becomes an afterthought following an incident. We want to shift that focus upfront because you and your loved ones matter.”
Why ANCAP ratings matter
For more than 30 years, ANCAP has been the trusted source for independent vehicle safety ratings across Australia and New Zealand.
Its rigorous crash testing and performance assessments set industry standards, promoting safer vehicles and roads.
“ANCAP safety ratings are free and accessible, offering clear insights into the safety of your next car, SUV, ute, or van,” Ms Hoorweg said.
“Whether it’s your first car or your 10th, we encourage everyone to make safety-first decisions using this information.”
More articles
Related topics
-
The information in this article has been prepared for general information purposes only and is not intended as legal advice or specific advice to any particular person. Any advice contained in the document is general advice, not intended as legal advice or professional advice and does not take into account any person’s particular circumstances. Before acting on anything based on this advice you should consider its appropriateness to you, having regard to your objectives and needs.
Insurance products (excluding Travel Insurance) are issued by RACQ Insurance Limited ABN 50 009 704 152 (RACQ). Conditions, limits and exclusions apply. This is general advice only and may not be right for you. This information does not take your personal objectives, circumstances or needs into account. Read the Product Disclosure Statement (PDS) and any applicable Supplementary PDS before making a purchase decision on this product. You can also access our Target Market Determinations on this website.
Banking and loan products issued by Members Banking Group Limited ABN 83 087 651 054 AFSL/Australian credit licence 241195 trading as RACQ Bank. Terms, conditions, fees, charges and lending policies apply. This is general advice only and may not be right for you. This information does not take your personal objectives, circumstances or needs into account. Read the disclosure documents for your selected product or service, including the Financial Services Guide and the Terms and Conditions, and consider if appropriate for you before deciding.
Except for RACQ Bank, any RACQ entity referred to on this page is not an authorised deposit-taking institution for the purposes of the Banking Act 1959 (Cth). That entity’s obligations do not represent deposits or other liabilities of RACQ Bank. RACQ Bank does not guarantee or otherwise provide assurance in respect of the obligations of that entity, unless noted otherwise.
RACQ Operations Pty Ltd (ABN 80 009 663 414 AR 000234978) and Members Travel Group Pty Ltd (ABN 45 144 538 803 AR 000432492) are acting as an Authorised Representative of the issuer of the insurance, Tokio Marine & Nichido Fire Insurance Co., Ltd. (ABN 80 000 438 291 AFSL 246 548). Any advice set out above is general in nature only, and does not take into account your objectives, financial situation or needs. Before purchasing any travel products, please consider the RACQ Travel Insurance Product Disclosure Statement (PDS) and the Target Market Determinations (TMDs) that apply to these products. Whilst the PDS outlines the Terms and Conditions of these products, the TMDs outline the intended class of customers that comprise the target market for these travel products. This will allow you to consider which products best suit your objectives, financial situation and needs and consider the products appropriateness to your personal circumstances. TMDs also outline matters involving the distribution and the review of these products. The PDS, Supplementary PDS and TMDs for each travel product can be found here.