The first time most men receive flowers is at their funeral.
This Queensland Road Safety Week, we want to change that. RACQ’s Blooms for Blokes campaign invites you to reach out to the important males in your life and give them a flower while they’re still alive. Tell them how much you’d miss them if they didn’t make it home from their drive.
Let’s motivate men to be safe on our roads.
In the past five years, 1032 males died on Queensland roads. That’s more than triple the number of women*
The first time most men receive flowers is at their funeral.
In the past five years, 1032 males were killed on Queensland roads, compared with 312 females.*
Tell a male in your life how much you'd miss them if they didn't make it home.
Motivate men to be safe on our roads.
Send your bloke a message
Help us spark a conversation about road safety and increase the awareness of the disproportionate number of males dying on Queensland roads.
Reach out to a male in your life and tell them how much you’d miss them if they didn’t make it home from their drive.
“I’d really, really miss you…”
The statistics
The Fatal Five continue to account for the majority of deaths on our roads – that’s speeding, driving fatigued, drink and drug driving, distracted driving and not wearing a seatbelt.
If we could get drivers to make a commitment to stick to the most basic road rules, we would go a very long way in reducing our heartbreaking road toll.
Queensland Road Safety Week 2024
This Queensland Road Safety Week, we invited visitors to Brisbane’s Queen Street Mall to take one of the 1032 flowers surrounding the Club’s vintage patrol, gift it to a man in their life, and remind them why they need to drive safely.
Within two hours, all the flowers were collected - sparking thousands of important conversations about road safety.
Road safety articles
Things to note
*Department of Transport and Main Roads data from 1 January 2019 – 31 December 2023